Our Process

Value Delivered Through Strategy & Experience


Whether it is mapping a path to increase Value or managing a situation to preserve Value, our process is the same. 


  • Start with an honest and unbiased assessment of the situation


  • Design a plan around individual needs


  • Outline a plan with deliverables and measures


  • Get busy and deliver Value  


Our thinking is that all companies follow a life cycle pattern and, depending on where your company is located in that continuum, each stage has different goals and needs.  Being able to identify where your company is and what can be impactful is where our experience comes in.  Having "been there, done that" type experience means our solutions are practical.


Doing what we say, on time, until everyone is satisfied is paramount to our success and reputation.   


The DGN Advisory team uses a proven system -- the same approach that has been used with over 7,500 companies to generate over $6.2 billion in increased value. 

  • Born at MIT
  • Accepted by NACVA
  • Adopted by over 50% of NIST manufacturing centers
  • Promoted to the American City Business Journals readership of 13MM
  • PROVEN to produce excellent results and et you to the next level -- quickly and affordably


Five primary reasons to consider DGN Advisory


  1. BEST Methodology
  2. BEST Analysis
  3. Best Results
  4. FULL Service
  5. ROI - Based



BEST Methodology

First, DGN Advisory uses one of the industry’s BEST and PROVEN methodologies—from CoreValue® (developed at MIT) to uncover the core problems or inefficiencies your business is facing –and show you what they are worth if you fix them.

  • Measures 18 Value Drivers - Our system evaluates the 18 critical drivers (operations, sales & marketing, brand, senior management, recurring revenue, etc.) that reveal the strength or holes within your current business
  • Peer Comparisons - Uses industry databases with real numbers from actual sold businesses within your industry to calculate and predict your company’s value (within 5-10% of the accuracy of a full valuation), shows what it “could” be worth, and how to get there
  • Standardized, Holistic Process - We analyze the totality of your company’s operational areas and leverage best practices from assessment through execution to maximize results


BEST Analysis

DGN Advisory will help you identify the RIGHT areas to work on first that will help you get the most value.

  • Quick & Affordable - The free up-front initial assessment only takes about 15 minutes and you get a valuable, detailed report with actionable steps, just for participating. The 2nd tier assessment is usually conducted as part of the formal engagement, but it still only takes 1-2 hours and is incredibly thorough
  • Deep Dive Analysis - The analysis typically includes a value gap analysis, shows the increase in value over time for completed tasks, includes a ‘What If ?’ scenario to test changes, benchmarking, CoreValue rating, plus an analytics report, KPIs and more


BEST Results

You get a plan of action that includes detailed tasks—ready to execute. Plus, you get the help to get it done right—and grow your company to the next level.

  • Detailed Reports - In addition to calculating your potential business value and rating your operations, your report benchmarks you against your best-performing peers. You will clearly see the risks to your company, how to fix them, and what your company could be worth after implementation
  • Value Gap - Determines what your business would sell for today, and what it COULD be worth--based on market data showing what the best-run businesses actually sell for. Then includes the detailed steps to improve your business to get the highest value—so you can increase profits now and later
  • Growth Plan  - Includes a workbook of specific tasks to increase company strength and value, and tracks the increased value created over time.  The dynamic, actionable plan guides you through implementing best practices, strengthening operations and building value


Full Service

Once we’ve identified what to work on, we can help you with (list your specific services). In addition, what we don’t do personally, we can help connect you with our network of other specialists we have pre-vetted and worked with--and we can manage them, or have you connect with them directly—whatever you prefer.  These can include help with PR, Lead Gen, SEO, Graphic Design, Websites, Taxes, Legal, sales, etc.

What we don't do personally, we can:

  • Help connect you with our network of prevetted specialists
  • We can manage them or have you connect with them directly -- whatever you prefer
  • Including help with PR, Legislative Issues, Supply Chain, Legal, Sales, etc. 


ROI based 

What Can You Expect?

  • This process has increased value by over $6.2 billion for the companies that have used it –the average company has grown by 27%.
  • The assessment shows the holes in your operations--we do not even engage unless we can SHOW you a greater return than the cost
  • We generate a complete list of actionable recommendations – each item calculates an associated ROI.  Then we pick the area with the greatest potential ROI and get started
  • On average, you should get a 10x return for your dollars spent!

Plus, DGN Advisory is the Price Performance LEADER — producing similar results as some of the best consultants in the industry (Ernst and Young, Bain, McKinsey)



Tuning up your business engine

We can measure the gears inside and calculate how well they function. 

If you think of business as an engine, and that financial valuations measure the outputs––the revenue and profit––our system quantifies the ‘gears’ inside the engine, and the ability of those gears to work together to drive future revenue and profit at –– or above –– its current rate.



Increase Your Company's Value
We offer a customized in-depth planning tool, focused on your company's value, through a web-based dashboard
CoreValue Overview